CORTEIZ RULES THE WORLD
Role
Product Designer, Interaction Design
Visual Design, User
Research
Wire framing
Prototyping
Corteiz, as one of the biggest and fastest-growing brands in its space, inevitably had to
navigate the growing pains that come with rapid success. When we began consulting
with them and shaping the direction of the project, it quickly became clear that a dedicated
app wasn’t just a smart idea—it was essential.
The brand produces a huge volume of high-quality content and multimedia, shared across
various platforms. They invest a lot of creative energy into each campaign, but the fast-moving
nature of social media often means only a couple of images from a multi-day shoot gain
traction, leaving the rest underappreciated—not due to lack of interest, but because of how
quickly content gets buried. We realised Corteiz needed a centralised space—a dedicated
environment where fans could explore the brand’s world without distraction. A place to showcase
their strongest work, carefully archived and categorised to reflect their creative vision and storytelling.
What makes Corteiz truly stand out is their refusal to follow trends. With a strong brand ethos
and a clear sense of identity, anything that feels overly mainstream or reminiscent of another
brand is immediately off-limits. This made the design process especially exciting. The challenge
was to create an experience that felt functional and intuitive, without falling into the typical patterns
of an e-commerce app.
The result is a digital space that feels unmistakably like Corteiz—not just in design, but in attitude.
When planning the project, we indentifed a few things we would have to keep in consideration
during out desgin process. It was essential we keep these issue in mind whilst conceptualising
and entering the inital stage to keep design consistent and feisable for everyone involved.
The production of the app was heavily dictated by the identity of the brand and we needed to
include elements the emulate how the operate as a brand such as limiting access to users for
things such as release times.
THE SHIFT
TRANSITIONING FROM INSTAGRAM AND SHOPIFY
FAIL TO PLAN. PLAN TO FAIL.
STREAMLINING THE CUSTOMER SHOPPING EXPERIENCE AND HOW CORTEIZ'S MARKETING CONTENT IS VIEWED AND ARCHIVED.
Deliverables
Product Designer, Interaction Design
Visual Design, User
Research
Wire framing
Prototyping
Team
Product Designer, Interaction Design
Visual Design, User
Research
Wire framing
Prototyping
Can we maintain the brand feeling and energy whilst avoiding
delivering common layouts
How can we incorporate the media whilst encouraging sales
How can we create and app that is original and visually
stunning whilst being in the confines of what is possible for
the engineers
What features or elements can we implement to give a unique
user experience whilst being production and budget concsious
BRIDGING THE GAP
THE SOLUTION
THE JOURNEY
The process of design is never liner and consists of multiple revisions. Planning before comiting in this instances was vital
to delivering a product the client would be happy with. From working with the client and working to communicate their vision
to a tangible product, the hurdles are endless. Here is an insight into the journey taken to create the Corteiz app.
This project will set a president globally for the levels that brands are able to obtain, pushing the boundaries of the user experience
for the customer. This has never been done for a new brand and this is why i resinated deeply with this project and was able to
conceptualise and visualise the end product. I really connected with this project and so it was very easy for me to contribute to the
brand and to the project.
I am proud to present this body of work to the world. It is a positive reflection of myself and the brands values and vision.
When planning the project, we indentifed a few things we would have to keep in consideration
during out desgin process. It was essential we keep these issue in mind whilst conceptualising
and entering the inital stage to keep design consistent and feisable for everyone involved.
The production of the app was heavily dictated by the identity of the brand and we needed to
include elements the emulate how the operate as a brand such as limiting access to users for
things such as release times.
The focal point and the highlight of the app is the carsole gallery feature the consists of
lookbooks from photoshoots of compilations of photos from events. This was inspired
the old apple music interface which was excellent because it showed clearly what was
coming up but also had the element of movement and direction without even being in
use which I thought really captured the essence of the brand and the way their releases
revolve around anticipation and expecting what coming after.
When planning the project, we indentifed a few things we would have to keep in consideration
during out desgin process. It was essential we keep these issue in mind whilst conceptualising
and entering the inital stage to keep design consistent and feisable for everyone involved.
The production of the app was heavily dictated by the identity of the brand and we needed to
include elements the emulate how the operate as a brand such as limiting access to users for
things such as release times. Prototyping effectively through out this journey was arguably the
most important part of the journey because of the timeline, time zone differences and making
the most of communication when the space for it was present.
POETRY IN MOTION
TRUE TO THIS, NOT NEW TO THIS
Above were just a few of the many important questions we asked ourselves before beginning
the project which ensured for a happy client.